ATL ALL The Love founder Cambria Porter Gordon was in the shower, where all of her best ideas come from, when she realized that her popular salutation, “sending you all the love”, connected to Atlanta as ATL. Thinking through how to best use this idea, she thought maybe it could be used to support mothers like her who suffered from Perinatal Mood and Anxiety Disorders, or maybe it could be used to connect caregivers in the Atlanta and Decatur area with a Coffee Friday meet up. While those ideas connected her love for community, she felt a piece of the message was missing.  

In 2021, she put ATL ALL THE LOVE on a t-shirt and received many compliments from family, friends and strangers on the street. It was then that she knew that it was supposed to be connected to the larger Atlanta community. During her darkest days of depression, it was her community that lifted and supported her and her family and gave her hope of brighter days. The city is where you can truly feel at home because of the people who make it so special. We all play a part in doing the work to offer support, give hope, and inspire others to keep going on their journey. 

In 2022, with a focus on spreading authentic love and kindness to over 6million people in the metro Atlanta area and beyond, Cambria trademarked the ATL ALL THE LOVE brand and moved from making print on demand merchandise to finding ethical suppliers who value sustainability, quality, and long lasting products. In addition to spreading the love from inside and outside of the perimeter, ATL ALL THE LOVE also shapes Atlanta by focusing on our mission: To inspire everyone to be their authentic self, find their community and truly feel at home here in Atlanta.

Together, we can truly make Atlanta the most loving city for us all.

Sending you all the love, all the time!